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Roxane

Shein, fashion 2.0’s black sheep?

At a time when fast fashion promises to change, $10B Shein defies the industry’s sustainability efforts in every way

12 min readApr 15, 2022

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https://www.linkedin.com/in/ruzureau/ sustainable fashion expert on fast fashion success story Shein

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Roxane

The Dirty Truth Behind ‘Sustainable’ Viscose

Ah, the beauty of green, sustainable fibres. In 2020, the textile industry produced approximately 5.3 million tonnes of viscose fibre…

6 min readMay 4, 2022

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The Dirty Truth Behind ‘Sustainable’ Viscose

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Roxane

The Next-Gen cellulose: can we replace trees?

There’s a lot of green chemistry behind the scenes of the textiles industry in a bid to find alternative feedstock and processes to…

5 min readFeb 25, 2021

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Nullarbor™ Fibre is the next tree-free fibre for real tree hugger | Source: nanollose.com

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Roxane

Is Sweden the heart of a new circular textiles economy?

The fashion industry’s cellulosic fibre portfolio is getting a makeover, with two significant recent news that are propelling a new…

7 min readFeb 23, 2021

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re:newcell‘s Circulose® will be increasingly present in stores | Photo source: renewcell.com

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Roxane

Microplastics and plastic microfibres in fashion are causing plastic pollution

The skeleton in the closet is made of plastic.

8 min readFeb 23, 2021

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Microplastics and plastic microfibres in fashion are causing plastic pollution

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Roxane

Top 5 zero-waste New Year Resolutions

Some New Year Resolutions are predestined to fail before they’re even begun…

5 min readJan 7, 2019

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Top 5 zero-waste New Year Resolutions

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Roxane

How to BYO

How to Bring-Your-Own [anything]

6 min readJan 7, 2019

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How to BYO

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Roxane

Why You Would Want The Senate and Bananas In Your Wardrobe

There is a lot of talk around the use of recycled plastics, but as the leading actors in the fashion industry — but also all other product…

5 min readNov 3, 2018

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Why You Would Want The Senate and Bananas In Your Wardrobe

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Roxane

Recyclable Fashion: Closing The Textile Loop

The textile industry is believed to be the third most polluting industry — besides being the greatest consumer of water and pesticides for…

5 min readOct 15, 2018

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Recyclable Fashion: Closing The Textile Loop

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Roxane

Waste culture pioneers turned sustainability advocates: for real?

After a successful pilot concept in Hamburg and its first permanent location at the H&M Lafayette earlier this year, it’s Norway’s turn to…

2 min readOct 15, 2018

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Waste culture pioneers turned sustainability advocates: for real?

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Roxane

Roxane

🌍 Co-founder, Advisor & Venture builder in Impact | 🔁 Circular Economy Leadership & ESG Consultant | 💡 Sustainable Design & Textiles Expert

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